PICO
[Brand Identity, Graphic design, art direction]
[Brand Identity, Graphic design, art direction]
food brand, Pico, was in search of a
brand identity that felt healthy, fun and fresh.
Focusing on capturing consumers looking for smart
choices at a glance, I used the cubist art movement
as inspiration to design geometric shapes and a
fresh vibrant palette to entice consumers to create
their own culinary masterpieces with a little Pico.
brand identity that felt healthy, fun and fresh.
Focusing on capturing consumers looking for smart
choices at a glance, I used the cubist art movement
as inspiration to design geometric shapes and a
fresh vibrant palette to entice consumers to create
their own culinary masterpieces with a little Pico.
