PICO
[BRAND IDENTITY, GRAPHIC DESIGN, BRAND ROLLOUT]
Food brand, Pico, was in search of a brand identity that felt healthy, fun and fresh.
[BRAND IDENTITY, GRAPHIC DESIGN, BRAND ROLLOUT]
Food brand, Pico, was in search of a brand identity that felt healthy, fun and fresh.
Focusing on capturing consumers looking for smart choices at a glance, I looked to the cubist art movement as inspiration to design geometric shapes and a fresh vibrant palette to entice consumers to create their own culinary masterpieces with a little Pico.
