Where the people are
[Creative direction / production]
[Client: Loyal Brands NY / Photographer: Ed Singleton / Location: Teddy studios]
[Client: Loyal Brands NY / Photographer: Ed Singleton / Location: Teddy studios]
Gay Beer highlighted The ability to socially gather again with their pride 2021 campaign as covid-19 restrictions eased.
The goal: create an environment and mood that Showcases the joy of
creating new memories together through community and drinking gay beer.
The goal: create an environment and mood that Showcases the joy of
creating new memories together through community and drinking gay beer.
community Pride and celebration captured and memorialized by the consumer
through documented polaroids.
through documented polaroids.
integration of assets on social media channels served as an invitation to
join gay beer in celebrating community.
join gay beer in celebrating community.
Portraits exhibit consumer connectivity to the product. Group shots invite viewers to a desirable brand experience
Backdrop color is used to represent the inclusivity rainbow authentically.
