WHERE THE PEOPLE ARE
[Creative direction / Art Direction /Production]
[Client: Loyal Brands NY / Photographer: Ed Singleton / Location: Teddy studios]
[Client: Loyal Brands NY / Photographer: Ed Singleton / Location: Teddy studios]
The goal: create an environment and mood that Showcases the joy of creating new memories together through community and drinking Gay Beer.
Community Pride and celebration captured and memorialized by the consumer through documented polaroids.
Integration of assets on social media channels served as an invitation to join gay beer in celebrating community.
Portraits exhibit consumer connectivity to the product. Group shots invite viewers to a desirable brand experience
Backdrop color is used to represent the inclusivity rainbow authentically.
